- Heythem's Letter
- Posts
- how I went from charging $749 to charging $3500 in less than 45 days...
how I went from charging $749 to charging $3500 in less than 45 days...
I’m a Psychologist and Ghostwriter.
When I started out on X and Threads I did tons of free work for people.
I created free Long-forms and Threads, did profile reviews, and edited their content.
All for free.
Tons of recommendations and testimonials later:
I landed my first client. That was a massive moment for me.
I charged him $749.
And that is HEAVILY UNDERPRICED…
Now I charge $3500 for the same services.
So here’s how I was able to charge more than 4x for my services:
My first offer included:
Writing 3 Posts every day
Handling all the engagement
500+ Followers in the next 30 days.
It’s actually insane how underpriced I was.
BUT:
Earning money wasn’t important to me (yeah, you heard that right).
What was more important was turning this client into a case study so I could land bigger clients down the road.
So I massively overdelivered.
I got my first client, 1000 Followers and 500+ E-Mail Subscribers within 30 days.
Not bad right?
I worked my ass off to accomplish this.
Then I posted a case study on the results I got for my client - meaning: I never had to worry about landing a client again. 🙂
But not only this - I also stacked my offer.
I became a ghostwriter who can also:
Send emails that make money
Designs landing pages that convert
Create Notion Planners and E-mail courses
This allowed me to put these new services into my upgraded offer and therefore increase my prices.
Now I’m able to charge $3500k+/month for my services.
So what’s the key lesson here?
Your first client is not there to make money. They are your entry ticket.
Don’t over-obsess about the money at the beginning.
You still have to prove you’re worth the big price tag.
So in summary - do this:
Land a client
Overdeliver for this client
Post a case study on Twitter
Use this case study to get new leads
Learn new skills to stack your offer
Retain your existing client while increasing prices for new clients.
And there you have it - follow this blueprint and you’ll be able to serve premium prices for your services.
And if you want to scale your Ghostwriting brand to $5k+/month in the next 90 days...
I opened my 1-1 Coaching Program.
And I only have 2 coaching spaces left for people serious about doing exactly that.
Reply to this E-Mail with "5k" and let's talk!
Much love,
Heythem