Do you struggle with Offer Creation?

Here's how I create Offers so good it'd be stupid to say no to

Author

Heythem Naji
July 04, 2024

Not gonna lie.

Others would charge for showing you what I’m going to show you in this mail.

You’ll get it all for free.

It’s my complete 7-Step offer framework that allowed me to sign $1000 clients, $2500 clients and even $3500+/Month Clients.

Trust me, this is an e-mail you want to save for later.

My 7-Step Offer Creation Framework:

Step 1: Promises (Dream Outcome + Timeframe)

Your headline should show the dream outcome they will receive by hiring you. 

Ask yourself:

  • Which pain points does your service solve?

  • What is the consumer going to get out of your purchase?

  • What will change for them?

  • What will they be relieved of?


    Example: I’ll get you 500+ Followers in the next 30 days. 

Step 2: Features  (What they get)

Give specifics on what exactly you will do for them:

  • how many posts

  • how many comments, 

  • how much time do you save them

  • How many followers do they gain

The more specific you can get here the better.

Step 3: Bonuses

Always add Free Bonuses to your offer.

Ask yourself:

What bonuses can you keep in your back pocket that would get people on the fence to purchase?

For Example: 

  • You RT their Posts

  • You offer strategy Calls

  • You coach how to write

Step 4: Positioning

Tell them why you’re different than other Ghostwriters.

And if you’re struggling with this, ask yourself:

  • What are your competitors doing wrong?

  • What about their systems, offers, and processes don’t work anymore?

  • What are they NOT doing that you can offer (or do better)?

Step 5: Pricing

Tell them the price and put it into perspective.

Example:

Just by getting 2 clients you’ll have earned back more than your entire investment in me.

Step 6: Guarantee

Always give them a money-back guarantee to make them feel safe. 

Example:

Not 100% satisfied with my service after 30 days?

You get a full refund - no questions asked.

(You can remove this guarantee once you’ve stacked a bunch of case studies and testimonials to back up your promise).

Step 7: Call To Action

Summarize the benefits they are getting from you and tell them the next steps in case they decide to work with you.

(e.g., confirming with you, signing the contract, getting an invoice, setting up a shared notion template, delegating their Twitter account, etc.…).


A QUICK RANT ABOUT OFFER CREATION:

Your offer is NOT your service

Your offer is your outcome.

Here’s what your offer should look like:

“I free up 3 hours of your day by writing all your Twitter content and engaging with your audience so you can focus fully on building your business. And if you’re not happy with my service after 30 days, I’ll give you a full refund - no questions asked.”

See what I did there?

You need to promise them:

  • More money

  • More free time

  • Less stress

This is one of the most important things you need to understand about your Ghostwriting Offer  - if you can’t nail this down, you won’t get any clients. 

And if you want to scale your Ghostwriting brand to $5k+/month in the next 90 days...

I’m hosting a Ghostwriting LIVE-Workshop on the 7th of July at 4pm GMT+2 time.

In this workshop you will learn:

  • How to nail down your brand positioning and content strategy that build your authority so you attract high-value clients. 

  • My Free Work Strategy that got me 7 Testimonials in less than 2 weeks from high-value creators.

  • My DM Strategy that I use to pitch people on my offer without coming across sleazy / salesy

  • The offer template I use to land $3,500+/month clients.

  • How to craft a great Case Study so you get consistent inbound leads.

  • How to retain your clients and start charging 3-4x more for your services.

Much love,

Heythem